THE Reasons I Do $60,000+ a Month…

I only focus on 2 things everyday when it comes to growing my fitness business and it’s actually a few questions…

This is what I ask myself:

1. Are my trainers doing the number of sessions they want to be doing and are they happy where they are? If not, what more can I be doing to help them succeed?

2. Does what I do make me happy and does it serve my purpose?

Strange?

Not to me…

Let me explain question 1:

You have to keep in mind, although I keep 100% of the business I do from training my private clients I also make a percentage of what each of my PTs make. My team members train all the clients i can’t work with personally – they ARE my business!

So I treat them with incredible respect – BUT, even more importantly I make each trainer a promise when I hire them.

I tell each new PT's that my only focus is to help them build their business within mine.

I want them to be a huge success and make a lot of money and be happy working at my fitness business. I cherish a fun and lively work environment and I know they do too… it’s not always about the money and it shouldn’t be either, the time my staff have been with me (over 10 years for some!) shows that.

I don’t even focus on the money - I know it will be there once I help each PT do at least 10 sessions per week (40+ a month).

It’s amazing how much happier people are with some cash in their pockets and when they know they have a steady paycheck coming in every week ; )

I work with these guys and girls 2 hours a day (it used to be 12 hours a day!) so I want all of us to be happy training together. Plus, I love this industry and want to bring it to the next level where PT's can make 80K+ a year as independent contractors and feel secure.

I also enjoy passing on what I’ve learned to the next generation of fitness professionals – especially my SSB members!

Lastly, I believe if I show my PTs that I care about them and their success then it will spill over into the way they train and treat their studio clients… this spawns referrals, client retention, good will, and an overall positive vibe which people enjoy being around.

If you create that type of place to work, why would anyone want to go anywhere else???

Now, Let me explain question 2:

At the start of my career in the fitness industry, I was young, enthusiastic, naive and determined to make a difference. I just wanted to get out there and help people. This was my purpose.

I LOVED going to work to serve my clients. It didn't even feel like work.

Now, as the years went on and my commitments got greater, the body got older and I learned some harsh truths about the business world, I asked myself.. Am I really enjoying this now?

The answer was 'no'

I was burnt out, buggered and busted. I resented going to 'work' everyday and my heart wasn't in it.

I sat down and promised myself that if I wasn't happy & serving my purpose, then I shouldn't continue.

Over the next 6 months I worked on myself. I did a lot of personal development and realised my purpose was a lot bigger than just me and my clients.. it was to educate and help MANY others who wanted to get fit and healthy.

So, I built a team and scaled my business so we could reach & serve MANY.

After that, I pushed my purpose further to the Fitness Industry, helping business owners and aspiring business owners to grow and scale their businesses like I had (in the form of coaching & solutions)

So, the point is - I can honestly say, I AM doing what I love everyday, and I AM serving my purpose as an educator and entrepreneur.

Although the type of 'work' may change day to day (in the studio, coaching business owners, writing blogs, presenting from stage, or being a Dad and a husband) ... I'm still fulfilling my PURPOSE in life.

I encourage you to ask yourself everyday what is YOUR PURPOSE and are you HAPPY?

Only after you have achieved this, will the true money come!